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Erectile dysfunction (ED) is a prevalent sexual health issue across the world, affecting half of men over 40 and 26 percent under 40. Yet, it’s often considered a taboo subject.

The impact ED can have on relationships is even less discussed – as is the case with many issues surrounding the topic of sex.

Research by Eroxon reveals that one in five individuals say their relationship ended due to their ED. A quarter attribute it as the reason why a relationship hasn’t moved beyond dating.

cally, 14% feel more like friends.

However, despite its significant effect on wellbeing and relationships, ED doesn’t have to spell the end of your love life. Try these expert-approved tips for a healthier and happier relationship.

The Eroxon study found that 23 per cent of sufferers have never discussed their ED with their partner, with 22 per cent saying it feels uncomfortable. However, communication is crucial and two-thirds say talking with their partner helps.

GP and television health expert Dr Hilary Jones has emphasised the importance of communication for those struggling with ED: “If you’re suffering from ED, find a suitable time to broach the subject with your partner, when they’re not distracted, working or dealing with children or other jobs around the house. It’s also best to have this chat outside of the bedroom. Ignoring issues around intimacy and ED can mean that there’s a risk that your relationship will no longer feel like a safe haven from the outside world and, instead, it can become another source of anxiety.”

For men facing ED or newly encountering it, the topical treatment Eroxon is now available, touted as the first clinically proven therapy of its kind for ED. It enables gentlemen to attain an erection within just 10 minutesa boon for spontaneity by preventing ‘moment-ruining’ delays.

This factor is particularly pertinent as a staggering 97% of those affected believe that being spontaneous is critical.

Dr Janine David, an expert in men’s and women’s health who sits on the Eroxon ED Information Panel, explained how the product works: “Essentially, the Eroxon gel is applied to the head of the penis. As the gel evaporates, it activates a rapid cooling sensation followed by gradual warming. This stimulates pressure and temperature-sensitive free-nerve endings in the glans penis, which increases blood flow to the corpus cavernosum – two bands of spongy tissue within the penis which fill with blood and lead to an erection. Eroxon can be bought without the need for a prescription as it’s available over the counter, making it incredibly accessible for both men and women.”

“It can lead to tension and awkwardness for both parties when sex becomes a struggle,” admitted Dr Jones.

Meanwhile, Dr David recommended finding alternative ways to bond: “It’s important to reconnect with each other in other ways, rather than just in the bedroom, to help you stay close and to also help any future conversations around erectile dysfunction become easier.”

To keep the relationship spark alive, Dr David proposes scheduled date nights sans mobiles or email interruptions: “You could also send each other spontaneous loving messages at some point throughout the day and if you can, why not start a new hobby together? This could be a sport, a cooking class or joining a local club.”


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